Rebranding & Relaunching A Daily News Show

01 — Challenge

After the show's main anchors left to pursue other avenues, Rising's viewership plummeted (~100k/day), lacked fresh branding, and had negative audience engagement across platforms.

02 — Approach

As Executive Producer, I led a full creative and editorial overhaul — shaped a new host lineup that appealed across ideologies, restructured the content calendar, optimized YouTube metadata, and introduced a data-backed publishing schedule.

03 — Results

The show experienced substantial growth, with daily viewership increasing from approximately 100k to between 800k and 1 million. Over the course of the year, the channel gained more than 288k new subscribers and generated $900k in new revenue and became a staple presence on the YouTube news homepage.