Establishing Brand Presence & Driving Product Launches at HarrisX
01 — Challenge
HarrisX had strong research capabilities but limited public recognition. The brand lacked a centralized voice, consistent storytelling, and clear digital presence to support visibility and growth.
02 — Approach
I targeted the HarrisX brand around real-time insights and data storytelling. I launched three flagship products, revamped the website, secured top-tier media partners, and developed a video strategy to boost visibility across key verticals.
03 — Results
As a result, HarrisX was transformed into a recognizable data brand within the polling and media space. In less than a year, we launched three flagship digital products, earned media coverage in top-tier outlets including Variety, Forbes, The Hill, and Adweek, and significantly boosted media impressions, client interest, and web engagement.
By aligning data storytelling with strategic product launches, brand development, and high-impact media partnerships, I helped position HarrisX as a trusted source of real-time insights and built a foundation for sustained visibility and growth.
